The visual system combines brand-color hero panels, PNG car cut-outs, and bold Latvian headlines to delaI built the moodboard from the client’s own materials (brand lines, service list, and example imagery) so exploration started with real content—not abstract placeholders. The board tests how bold campaign headlines, PNG car cut-outs, and authentic photography sit together in one frame, with a focus on hierarchy: message → vehicle → action. I used it to validate headline scale versus car imagery, the placement and weight of primary CTAs, how many badges or urgency cues a card can carry without clutter, and the overall reading rhythm across hero tiles and product cards. It also stress-tests contrast, spacing, and component density to ensure the look remains conversion-oriented before moving into page design.iver a retail-clear, product-first feel. A 12-column grid and generous spacing keep pages scannable, while card components (image, price, key specs, quick actions) standardize how vehicles are presented across views. Status badges (e.g., Akcija/Atlai­de, Rezervēts), wishlist icons, and comparison-friendly metadata support fast decisions. Conversion is driven by primary CTAs (Deep Red) with consistent hover/disabled states, plus secondary text links for alternatives. For financing, interactive sliders surface monthly totals in real time, paired with short forms and clear error/success patterns. A set of service tiles (delivery, test-drive, sell/trade-in) and promo modules (countdown/special offer) bring attention to high-value actions without clutter. Throughout, authentic photography is balanced with clean cut-outs to show both lifestyle and precise product detail, and microcopy stays direct and supportive to reflect the brand’s guidance-first tone. This toolkit scales across the catalog, leasing flow, and services—keeping the experience consistent, trustworthy, and conversion-oriented.